SAMK Brand Book

Satakunta University of Applied Sciences (SAMK) brand book provides guidelines and tools for communication and marketing in accordance with the brand - what SAMK looks and sounds like.

We are all part of the brand

People know SAMK and they trust in our expertise. We educate, develop, and we have an important role in the international activities in the region. We also promote entrepreneurship in the region. Our task is to produce know-how for the Satakunta region with our experts and data gathered from research. We think future.

A strong brand is our important capital that we want to cherish and develop together.

A brand is an image that is created and formed in all encounters. It brings us awareness and attractiveness and helps us stand out. SAMK's brand consists of actions guided by the company's strategy, vision and values.

SAMK vision: All students of SAMK will be employed.

SAMK slogan: Think Future.

SAMK's staff and students, as well as other stakeholders, are an important part of the brand. Creating a unified, strong and distinctive brand is the responsibility of every employee.  Tips and examples for brand-specific communication have been compiled on the SAMK staff intranet (in Finnish on into.samk.fi, login).

Values

  • Community
  • Responsibility
  • Open-mindedness
SAMK's slogan Think Future as a graphic.

SAMK's brands, projects 

Sub-brand refers to SAMK's functions, such as academies. The sub-brands generally follow SAMK's graphic guidelines and brand guidelines.

Collaborative brand refers to an activity or project that has arisen and operates in a multi-stakeholder collaboration interface (e.g., RoboAI). The coordinating party of the co-brand determines the brand practices.

Learn more about brand guidelines and project communication support on the staff intranet (in Finnish on into.samk.fi, login).

SAMK spelling 

In Finnish, we use the name Satakunnan ammattikorkeakoulu (please note the lower case a). Oy is usually left out after the name (except in official contexts and where there is otherwise a need to emphasise the limited company form).

In English texts, we use the name Satakunta University of Applied Sciences which may be followed by the abbreviation in brackets (SAMK). As the text continues, the abbreviation SAMK or Satakunta UAS can be used (the abbreviation SUAS is not used).

The abbreviation SAMK is mainly written in capital letters and in the Finnish texts it is inflected “SAMKin”, “SAMKissa” and so on. The form Samk can also be used ("Samkin", "Samkissa"). When talking about an employee, we say “samkilainen” or “SAMKilainen”.

SAMK Campuses

SAMK Campus Pori
SAMK Campus Rauma
Fine Arts Campus
Kuninkainen Campus

Can also be written (in the context) "Pori Campus", if the official form of the campus name is challenging to bend.

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